Sunday, March 10, 2013

Is The Nook Cooked?

There have been a lot of rumors going around that Nook sales are falling.

Specifically, they've fallen by 25 Percent.

That's a big chunk of loss.

This reminds me of one of the saddest days of my life; the closing of Borders.

But where Borders had fallen short was the eReader revolution. They had no eReader of their own so they couldn't afford to stay.

I feel that if Barnes and Noble doesn't do something soon, we won't see them wink out of existence completely but we will probably see the amount of stores nationwide reduced.

What they could do would be to offer something different. Bring something new to the table, why don't you?

They could update their Nook to be more user friendly.

They can request Nook owners to offer ideas.

They could offer exclusive titles or a book list under the Barnes and Noble imprint.

Or they could offer deals on ebooks to correspond with what a customer likes reading, like a buy two eBooks get one free. That would be interesting.

Or they could lower the price of their eReader to compete with Kobo and Kindle.

Where they go from here is anyone's guess.

But my two cents? Change fast, change now or you'll be swept up in the tidal wave.

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